AseCard ft. Ruftop and Yungztah’s approach to music production is distinctly creative and experimental in nature. The song “The Life” encapsulates this concept perfectly. Throughout the four-minute journey, the listener is drawn into this spiral of audio samples and notes and moments. AseCard’s vocal signature is certainly one of the main threads, but there’s more to pick from as the track progresses – even amidst this vast and detailed, ever-changing environment, elements of character and familiarity reappear and keep feeling relevant throughout.
AseCard is the young vet in the West who always gives up the best. From magazines and TV appearances to live shows and vintage music, AseCard is here to deliver the power of music. AseCard lost it all when he went to jail, but left to make it big in the music industry, showing that you should never give up and follow your dreams.
Clocking in at just under five minutes, “The Life” engages its energy and takes it away before you know what hit you. The benefit of this is that it gives the track a familiar, radio-worthy vibe, but more than this – it leaves you wanting more, and when the creativity and quality are of such a high standard, repeat play is warranted.
“The Life” is a captivating song, cleverly crafted to hold your attention throughout, presenting multiple layers of personality and openness that allow you to feel an instant connection with the artist. You can draw your own meanings from these strikingly ambiguous statements, essentially taking something very personal and making it your own. As the calling card of a great song – a piece of artistic expression that is incredibly intimate and honest yet at the same time allows it to be accessible and understood by a wide audience; Taking it as exclusively for them.
AseCard ft. Ruftop and Yungztah have managed to find the balance between the most popular and energetic approach to hip hop ever – and something undeniably unique – the sound of the moment. Their sound is refreshingly original, particularly simple from a musical perspective, yet captivating in its linguistic arrangements. Most likely to make waves in a live show.
