Veevo uses the familiar vocal rhythms of modern hip-hop with a light colorful beat and smooth but really makes its mark for this single “What A World”, the hip-hop introduction has a level of character since the offset. A simple yet effective touch and the track is easily recognizable after just one listen.
As the song progresses, the central line seems to resonate with you more than anything else – this moment in “What A World” is subtly repeated and has just the right melody to actually break up the lyrics and make things interesting. Flowing between these moments is the artist’s rap flow and lyricism, both of which work hard to impress even within the first verse.
The more I hear this, the more I enjoy it – the main riff and indeed the soundscape has a hip-hop or anthemic feel; These hints of reality add something refreshing to an otherwise electronic environment. The result is a composition that is simultaneously atmospheric and hard-hitting. You can get away with total volume, be happy to do so, or vice versa – you can let music play in the background as you go about your day. In any case, it’s easy to visualize a live setting or night at the club and get that little kick or energy from it all.
There’s a lot to like about this one, and the crisp cut from today’s world meets the retro vibe where the track finds its feet and becomes quite the joy to witness. One that’s easy to revisit or re-appear multiple times in a playlist.
This track works so well because it seems to offer a completely uninhibited approach to expression and creativity – carefree and ready to deliver whatever level of artistry is needed in the moment. In this case, the lyrics are anything and black – the short rhythm of the lines and the repetition of this word, with a simple but rather spacious and slightly industrial beat, make for a truly thought-provoking experience. And listen and hook yourself to the end.
